Branding & Packaging | Herba

During the 2nd four month period I had to develop branding and packaging for a fictitious brand. Herba is a company that grows and sells different blends of yerba mate. The concept behind the look was inspired by Victorian engraving and old apothecary containers. The fonts were taken from advertising books of the time. With this, different graphic resources could be created. The audience for this company consists of young adults interested in physical and mental well-being.

Ad created in Adobe After Effects

The logo is a combination between Asclepio's stick and a chamomile flower. Asclepio was a greek hero and god of Medicine. Now a days his stick remains as an object which represent good-health. This element combined with the herb transmit the concept of the brand.

Further below, in the brand's book there are several reduction of the logo that can be used when the space or aplication are smaller than 42 px or 6 mm.

The other two logos maintain the system using the oval and the snake

This shooting was an exercise for the course of Photography where I had to create a campaign using our fictitious brand.

Below: The 3 unfolded packs (each one is from a different sub-brand)

Below: Point of Purchase Ad example

Website

Images below are exports for the brand's book which was print in 300grs Rives Cream and bound with 3 mm solid cardboard.

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